Birds Eye owner to hike ad spend by 70% to boost volume and share growth
Josh StephensonNomad Foods will launch advertising and promotions blitz in the third quarter as it targets market share growth throughout the rest of the year.
Nomad Foods will launch advertising and promotions blitz in the third quarter as it targets market share growth throughout the rest of the year.
Booking.com expects to spend less on marketing this year as its focus on efficiency and ROI continues.
The newspaper ad engaged readers with an effective combination of headline, image and copy, according to Kantar’s The Works study.
Sky Sports’ marketing director Dave Stratton credits the business’s Marketing Excellence Programme for proving the value of marketing and helping it secure greater investment for this year’s campaign.
Channel 4 is awarding £1m in advertising airtime to a brand that can pitch a campaign that is ‘Proud All Over’ to showcase LGTBQIA+ communities.
Despite notable gains for cinema, search and display for 2023, and an upward revision for ad spend growth this year, the Advertising Association and WARC’s report paints a picture of an industry still struggling with economic conditions.
As part of the Online Advertising Programme, the government says it will take a hard line on illegal ads, influencer scams and ads that can harm children.
Three’s marketing director admits brand awareness is a “slow shift” as it continues to try and broaden its appeal beyond younger consumers.
Solving the attention issue in digital advertising is key to improving creative effectiveness. It will take a combination of good old-fashioned creativity and a good new-fashioned understanding of what works on each platform. Simple, but hard.
Ocado’s CEO called discounting a “balancing act” as the online supermarket revealed it slashed its marketing budget by nearly a third in the first half of the year.
Kenco has been the biggest media spender in its category for the last two years, something it believes is important, regardless of the economic climate, to increase mental availability and steal share from the market leader.
Budweiser, Weetabix and Unilever are among the brands throwing their ad spend behind the upcoming Women’s World Cup. An eclectic mix that shows the opportunities brands find in women’s sport.
This is the Italian car manufacturer’s “best-ever” ad, according to data from System1, which puts it in the top 5% for all UK car ads.
The online supermarket is injecting a heavy dose of humour into its latest campaign, as well as focusing on value, as it looks to win over customers.
The second-half of the year will continue to see investment under scrutiny, with macro-economic circumstances continuing to put media budgets under pressure but that doesn’t mean there isn’t room for optimism.