Research shows that job titles, such as VP of marketing and CMO, are being listed with limited experience requirements as firms look to attract and retain talent in a competitive jobs market.
New research shows industrial companies make up most common sector sponsoring teams across football, rugby and cricket – but gambling firms remain inextricably linked to football.
Nomad Foods will launch advertising and promotions blitz in the third quarter as it targets market share growth throughout the rest of the year.
A complete overhaul of its brand architecture is just one of the ways RS Group is embracing the new role that marketing has to play in the B2B business.
Kraft Heinz’s Q2 results showed gross profits margins up by 180 points to 33.3% as its CEO promised more investment in marketing and innovation.
Relative differentiation in conjunction with distinctiveness is the best of both worlds, argues Mark Ritson, who believes the two shouldn’t be in competition with each other.
The former marketer is returning to the company he helped grow 15 years ago when he was chief commercial officer.
Channel 4 is awarding £1m in advertising airtime to a brand that can pitch a campaign that is ‘Proud All Over’ to showcase LGTBQIA+ communities.
Entain’s chief commercial officer Dominic Grounsell has made a career out of broadening his skills and tackling tough challenges in order to make the leap from marketing into business leadership.
The Dave and Gold owner’s top marketer believes it is “greater than the sum of its parts” and wants to grab a greater share of attention across broadcast.
Experts have said there appears to be “no best practice branding logic” behind Twitter’s rebrand, describing it as “all very amateur”.
Data from IPA Bellwether shows a drop in the net percentage of firms looking to hire in the next three months as the market continues to struggle in the face of economic headwinds.
Penny Brough joined UKTV 10 months ago and immediately set about creating a data-driven effectiveness culture that she says has increased share of commercial impact to 9% and opened up budgets.
Despite margins falling to their lowest level since 2019, Tesla will continue to discount its vehicles amid a “turbulent” economic environment.
Ocado’s CEO called discounting a “balancing act” as the online supermarket revealed it slashed its marketing budget by nearly a third in the first half of the year.
A streamlined name and a new internal brand position coincide with Ovo embracing its place as a major energy company – but it still wants to keep its challenger spirit.