Kraft Heinz’s price discipline pays off as profit margins grow
Josh StephensonKraft Heinz’s Q2 results showed gross profits margins up by 180 points to 33.3% as its CEO promised more investment in marketing and innovation.
Kraft Heinz’s Q2 results showed gross profits margins up by 180 points to 33.3% as its CEO promised more investment in marketing and innovation.
Despite the brand upping the price of membership twice since launch, Pret Club continues to expand and was a key driver in its return to growth in 2022.
Despite margins falling to their lowest level since 2019, Tesla will continue to discount its vehicles amid a “turbulent” economic environment.
Sainsbury’s saw a return to volume growth in its most recent quarter, with CEO Simon Roberts suggesting its investment in lowering prices has helped to improve value perceptions.
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A number of large FMCG brand owners, including Kraft Heinz, Britvic and Reckitt, claim they have seen “minimal” impact from private label, despite statistics suggesting own brands are winning share. So what’s happening?
The supermarket says initial take up of its Nectar Prices scheme launched earlier this month, has been “way ahead” of expectations.
The company behind brands such as Vanish, Nurofen and Durex says it has “fine-tuned” how it brings its innovations to market over the last year.
Coca-Cola’s marketing has become much more digital, which is helping to attract previously hard-to-get consumers to its brands, CEO James Quincey claimed.
CFO Andre Schulten says it would not be smart for P&G to be drawn into a price war with private label competitors.
Brand building gives companies greater flexibility in setting the prices that customers will pay, but the strategy requires commitment, says Les Binet.
Marketing spend on discounts and loyalty rewards at its highest level for two decades as the cost of living crisis bites into consumer spending.
Netflix to expand its crackdown on password-sharing next quarter, as it reports its Q1 results.
Are retail media networks driving changes to loyalty schemes as shopper data becomes essential to supplier relationships?