Marketoonist on the role of the CMO
Tom FishburneTom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here
Diversity, equity and inclusion (DEI) should not be considered abstract concepts but be systematically put into practice when designing customer experiences.
The former marketer is returning to the company he helped grow 15 years ago when he was chief commercial officer.
Entain’s chief commercial officer Dominic Grounsell has made a career out of broadening his skills and tackling tough challenges in order to make the leap from marketing into business leadership.
In the latest episode of Marketing Week’s podcast series, strategy expert Professor Roger Martin shares his views on the influence of marketers, AI, brand purpose, motivating employees, and the intersection between strategy and marketing.
Rebecca Dibb-Simkin has been the chief product and marketing officer at Octopus Energy during a period of remarkable growth for the challenger brand. Her career to this point has taken her from agency to brand-side and she has learned the value of marketers being in control of product.
The rise of technology and decline of marketing training have hurt companies’ brand-building capabilities, but those that retain them will beat the competition.
Applications for the free executive development programme for CMOs will close on 16 October.
After becoming a household name during the pandemic, Pfizer is now in the process of transforming its marketing under the leadership of its first CMO Drew Panayiotou, who admits the business had been missing a trick by not connecting its products to its brand.
Former Marketer of the Year David Wheldon, Marketing Week columnist Helen Edwards and Digitas UK CEO Jen Berry join this year’s panel.
Former Burger King CMO Fernando Machado, talking alongside PepsiCo’s Mark Kirkham, say it’s crucial marketers are a “fighting force” for their company.
The language of the boardroom means many things – and all of them are vital to any marketer looking to step up to the C-suite. Here we spell out the do’s and don’ts to help you be boardroom ready.
One marketer explores her journey of overcoming burnout and leaving her workplace of 21 years.
She leaves behind her role as chief growth officer and will focus on ‘strategic priorities’ for Mars Pet Nutrition’s range of brands.
Zavalis has had two stints at the supermarket. He is the third senior marketer to leave Aldi this year.