Marketing Week Mini MBA hires first MD
Marketing Week ReportersTim Plyming joins from The Open University into the newly created role to fuel growth plans.
Tim Plyming joins from The Open University into the newly created role to fuel growth plans.
Research shows that job titles, such as VP of marketing and CMO, are being listed with limited experience requirements as firms look to attract and retain talent in a competitive jobs market.
Henkel has been undergoing a restructure in its consumer brands division since early 2022, something which CEO Carsten Knobel says has led to more “focused” marketing.
Disney has not yet figured out how to balance marketing spend across its streaming services in the way rival Netflix has, CEO Bob Iger admitted.
After several boom years, the meat alternative category is faltering, leaving brands with the task of setting themselves apart in a still crowded field.
New research shows industrial companies make up most common sector sponsoring teams across football, rugby and cricket – but gambling firms remain inextricably linked to football.
Nomad Foods will launch advertising and promotions blitz in the third quarter as it targets market share growth throughout the rest of the year.
The shortlist for the Marketing Week Awards 2023 Brand of the Year has been revealed, and now it’s your chance to have a say in who wins.
Five brands have been shortlisted for Brand of the Year at the 2023 Marketing Week Awards, with the winner to be announced in November.
Almost a quarter of FMCG products were bought under offer in the four weeks to 15 July, as retailers turn to promotions to boost sales.
We arm you with all the numbers you need to tackle the week ahead.
Booking.com expects to spend less on marketing this year as its focus on efficiency and ROI continues.
Airbnb’s strong brand, built through a focus on top-of-funnel activity, means the business is able to keep its marketing spend as a percentage of revenue at the same level year after year, says CEO Brian Chesky.
Meta will ask EU users to consent to targeted advertising, a move which could limit marketers’ ability to personalise ads on its platforms.
‘Next Stop, McDonald’s’, the follow-up to its high-performing ‘Fancy A McDonald’s’ ad, achieves a “good” branding score but falls short of its successor, according to data from System1.
AB InBev outperformed analysts’ expectations but was weighed down by a 14.1% decline in volume sales in the US, with its CEO saying consumers want “beer without the debate”.
Since spending £2m on its brand relaunch in May, Pets at Home’s growth is “encouraging”, says its CEO Lyssa McGowan.
With the objective of reframing as more than a breakdown service, the AA conducted a brand diagnosis to understand its place in drivers’ lives. It has also switched to become more long-term focused, bringing its private equity owners along with it.
The newspaper ad engaged readers with an effective combination of headline, image and copy, according to Kantar’s The Works study.