Marketing Week Mini MBA hires first MD
Marketing Week ReportersTim Plyming joins from The Open University into the newly created role to fuel growth plans.
Marketing Week offers a range of in-depth content and opinion on how to formulate an effective marketing strategy: from brand purpose and marketing effectiveness to digital transformation and customer experience.
Tim Plyming joins from The Open University into the newly created role to fuel growth plans.
August has proved surprisingly busy for recruitment, and while some marketers are finding it harder to fully switch off, others are ensuring they find ways to get the break they need ahead of a busy end to the year.
Research shows that job titles, such as VP of marketing and CMO, are being listed with limited experience requirements as firms look to attract and retain talent in a competitive jobs market.
Henkel has been undergoing a restructure in its consumer brands division since early 2022, something which CEO Carsten Knobel says has led to more “focused” marketing.
Disney has not yet figured out how to balance marketing spend across its streaming services in the way rival Netflix has, CEO Bob Iger admitted.
After several boom years, the meat alternative category is faltering, leaving brands with the task of setting themselves apart in a still crowded field.
New research shows industrial companies make up most common sector sponsoring teams across football, rugby and cricket – but gambling firms remain inextricably linked to football.
Nomad Foods will launch advertising and promotions blitz in the third quarter as it targets market share growth throughout the rest of the year.
Esprit’s new CEO admits the brand has been “lost for a long time”, but with its first brand chief in place, it is now looking to re-establish the retailer as a global leader in fashion.
The shortlist for the Marketing Week Awards 2023 Brand of the Year has been revealed, and now it’s your chance to have a say in who wins.
Five brands have been shortlisted for Brand of the Year at the 2023 Marketing Week Awards, with the winner to be announced in November.
Almost a quarter of FMCG products were bought under offer in the four weeks to 15 July, as retailers turn to promotions to boost sales.
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here
No7, Soap & Glory, and Liz Earle are brands with equity in their own right, says No7 Beauty Company marketing director Richard Bowden, who says treating them as such will help unlock future growth.
Our marketing columnist reviews the recent controversy over the driving range of Teslas and revises his assessment of the company’s market orientation.
We arm you with all the numbers you need to tackle the week ahead.
Consumers tend to care more about who has created a piece of content (the brand) rather than how it was created.
A complete overhaul of its brand architecture is just one of the ways RS Group is embracing the new role that marketing has to play in the B2B business.
At the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From the importance of putting strategy first to elevating the position of marketing, it’s been a busy week. Here is my take.
Booking.com expects to spend less on marketing this year as its focus on efficiency and ROI continues.
Airbnb’s strong brand, built through a focus on top-of-funnel activity, means the business is able to keep its marketing spend as a percentage of revenue at the same level year after year, says CEO Brian Chesky.
The social platform’s global marketing lead emphasises the need for a balanced approach, particularly in times of economic uncertainty, and the importance of backing up success with evidence.
Meta will ask EU users to consent to targeted advertising, a move which could limit marketers’ ability to personalise ads on its platforms.
‘Next Stop, McDonald’s’, the follow-up to its high-performing ‘Fancy A McDonald’s’ ad, achieves a “good” branding score but falls short of its successor, according to data from System1.
AB InBev outperformed analysts’ expectations but was weighed down by a 14.1% decline in volume sales in the US, with its CEO saying consumers want “beer without the debate”.
Since spending £2m on its brand relaunch in May, Pets at Home’s growth is “encouraging”, says its CEO Lyssa McGowan.
With the objective of reframing as more than a breakdown service, the AA conducted a brand diagnosis to understand its place in drivers’ lives. It has also switched to become more long-term focused, bringing its private equity owners along with it.
The newspaper ad engaged readers with an effective combination of headline, image and copy, according to Kantar’s The Works study.
Kraft Heinz’s Q2 results showed gross profits margins up by 180 points to 33.3% as its CEO promised more investment in marketing and innovation.
CEO Gavin Hattersley claims Coors Light and Miller Light together are now 50% larger than Bud Light since last year.
The effectiveness of online ads hasn’t always been entirely clear but there is now solid evidence they are more than pulling their weight.
Doug Martin has been at the company since he joined as an intern, which has allowed him to acquire the “completely different skillsets” of growing brands and enabling new ideas.
The entrepreneur and marketing industry advocate passed away at her home on Sunday after a long battle with cancer.
Sky Sports’ marketing director Dave Stratton credits the business’s Marketing Excellence Programme for proving the value of marketing and helping it secure greater investment for this year’s campaign.
Diageo upped marketing spend by almost 6% in the last year, driving strong growth for brands like Guinness and Johnnie Walker. Despite the uplift, spend increased at a slower rate than previously.
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here
All brands want to be aspirational. Only premium brands usually achieve it, but Iceland is one of the few that make it accessible to low-income consumers.
Marketers will be central to ensuring new rules from the retail banking regulator to deliver greater transparency and service for customers are implemented correctly and will need to give careful consideration to the way they are communicated, say industry leaders.
Diversity, equity and inclusion (DEI) should not be considered abstract concepts but be systematically put into practice when designing customer experiences.